Dunlee Neupositionierung

 

Re-branding of a traditional brand in medical industry

Dunlee has been supplying companies with innovative medical technology for more than 100 years. Flexibility was always the guarantee for the long-term success. Now the re-alignment of the business strategy has required re-branding.

For this reason, modus has not only redesigned the logo and established a claim for the first time in the history of the company: the new strategy and market position also finds its visible expression in a newly developed CD for website, literature, advertisements and trade fair appearances.

At the same time, modus has strategically supported the company in its formulation of brand positioning.

Responsive website

Stationary

Product- and image literature

Exhibition design