Dunlee Neupositionierung


Re-branding of a traditional brand in medical industry

Dunlee has been supplying companies with innovative medical technology for more than 100 years. Flexibility was always the guarantee for the long-term success. Now the re-alignment of the business strategy has required re-branding.

For this reason, modus has not only redesigned the logo and established a claim for the first time in the history of the company: the new strategy and market position also finds its visible expression in a newly developed CD for website, literature, advertisements and trade fair appearances.

At the same time, modus has strategically supported the company in its formulation of brand positioning.

Responsive website


Product- and image literature

Exhibition design