GORE-TEX® Renaming

 

The new „plus“ for GORE-TEX® Gloves

Consumers need guidance when purchasing gloves. In the course of an international renaming project, four plus technologies for gloves with GORE-TEX® inserts were introduced to simplify the purchase decision process for consumers.

Through this project modus realized, both internal and external communication activities – from digital showroom through dealer displays to promotion points at ISPO.
promotion points at ISPO.

Digital Showroom

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Trade Communication

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Trade Ad

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