GORE-TEX® Renaming


The new „plus“ for GORE-TEX® Gloves

Consumers need guidance when purchasing gloves. In the course of an international renaming project, four plus technologies for gloves with GORE-TEX® inserts were introduced to simplify the purchase decision process for consumers.

Through this project modus realized, both internal and external communication activities – from digital showroom through dealer displays to promotion points at ISPO.
promotion points at ISPO.

Digital Showroom


modus_detail_gore-tex_ds_03 modus_detail_gore-tex_ds_02

Trade Communication


Trade Ad