The new „plus“ for GORE-TEX® Gloves
Consumers need guidance when purchasing gloves. In the course of an international renaming project, four plus technologies for gloves with GORE-TEX® inserts were introduced to simplify the purchase decision process for consumers.
Through this project modus realized, both internal and external communication activities – from digital showroom through dealer displays to promotion points at ISPO.
promotion points at ISPO.